On September 25th, 2025 the Beverly Hills Planning Commission unanimously approved Louis Vuitton’s highly anticipated mega-flagship.
John Mulliken, SVP for Store Planning at Louis Vuitton Americas, presented the project to the Planning Commission.
“Our experiential flagships are a combination of a retail experience, a culinary experience and a cultural experience. All of these are brought together in one location for the 468 [N. Rodeo Drive] project..."
Mulliken continues:
“We combined the experiential flagship of Louis Vuitton with the dynamic architecture of Frank Gehry on the world-famous Rodeo Drive, and we feel as though we’re able to create a culturally vibrant destination in the northern approach of the Golden Triangle.”
+100,000 square feet
Size of the upcoming Louis Vuitton Mega-Flagship
Community Dialogue and Planning Review
Despite its scale, public feedback has been minimal. Only one written comment from Golden Triangle property owners Bruce and Evan Meyer, raised concerns regarding the Beverly Drive entrance and parking impact, suggesting strong overall support for the project.
“Beverly Drive has long served as our city’s main street, and it is critical that this side of the project receive equal attention and care,”
the Meyers wrote.
“We have worked hard to attract a thoughtful mix of tenants directly next door to the site, and we want to ensure the street continues to be a pleasant destination for shopping and outdoor dining.”
Project representative Deborah Quick clarified that the proposed Beverly Drive entrance was designed to consolidate valet, loading, and delivery functions within private property boundaries, reducing operational impact on the public alley currently shared by multiple businesses.
In response, the Planning Commission incorporated additional safety and traffic conditions into the project’s approval. These included:
- A prohibition on left turns from the property onto Beverly Drive,
- Installation of a parabolic mirror, illuminated warning system, and stop signage at the vehicle exit.
Following these adjustments, the Commission voted unanimously in favor of the project. Commissioner Gary Ross summarized the sentiment succinctly:
“I think it’s a beautiful project. It’s within the scope and scale of our zoning laws and will activate that part of our city.”
A New Era of Experiential Luxury
The project spans over 105,000 square feet across four parcels: 456–468 N. Rodeo Drive and 449–465 N. Beverly Drive. Designed as both a retail and cultural landmark, the development will blend boutique, museum, exhibition, and fine dining experiences within a single Gehry-conceived structure — a first for Beverly Hills.