Chapter 2: From Union Square to Silicon Valley—The Shifting Geography of Luxury Retail
Union Square’s repricing, Silicon Valley’s concentrated wealth, and Carmel’s destination economy.
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Chapter 1: The Southern California Apex
From Hollywood playgrounds to conglomerate real estate warfare.
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Tiffany Just Declared War on Rodeo Drive—And Cartier Is in the Crosshairs
The next chapter of the Beverly Hills luxury landscape is unfolding at the most competitive intersection on Rodeo Drive.
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From Old Money to Mega-Flagships: Hermès’ Next Chapter on Rodeo Drive
Hermès is quietly planning what could become the largest Hermes store in the world. The rumored $400M property deal marks a new era of luxury dominance.
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UPDATE: Louis Vuitton Mega-Flagship in Beverly Hills
On September 25th, 2025 the Beverly Hills Planning Commission unanimously approved Louis Vuitton’s highly anticipated mega-flagship. John Mulliken, SVP for Store Planning at Louis Vuitton Americas, presented the
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Dior Just Rewrote Beverly Hills Retail—4 Floors, A-List Dining, and a VIP World You Can’t See
Nearly a decade in the making, Dior’s new Beverly Hills Maison is both poetry and strategy.
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Does LVMH Own Beverly Hills? A $1B Real Estate Power Play Says Yes.
LVMH’s real estate strategy in Beverly Hills transcends mere retail; it's a calculated fight to own luxury corridors, redefining brand equity and challenging competitors to rethink their leasing habits.
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Will This be the Most Expensive Store Ever Built on Rodeo Drive?
Louis Vuitton's upcoming Rodeo Drive mega-flagship, a colossal blend of retail, hospitality, and art, aims to redefine luxury shopping by creating a cultural landmark.
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The Landmark, New Tiffany & Co. Flagship Store is Hiring
Bernard Arnault announced The Landmark store's projected $400M revenue, highlighting thriving recruitment for unique roles, signaling a bright future for luxury retail innovation.
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LVMH
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From Santa Monica to the Global Stage: Frank Gehry’s Blueprint for the Future of Luxury
Frank Gehry changed the way luxury brands express identity, capture attention, and build emotional connection—proving that architecture can be a brand’s greatest asset.
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Kering
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Interview With Ashley Itliong, Founder of the Luxury Retailer Association & ex-Kering Manager
In this special LRM newsletter edition, we spotlight Ashley Itliong, Founder of the Luxury Retailer Association (LRA), global luxury real estate strategist and a contributor here at LRM. Ashley has
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Richemont
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Tiffany Just Declared War on Rodeo Drive—And Cartier Is in the Crosshairs
The next chapter of the Beverly Hills luxury landscape is unfolding at the most competitive intersection on Rodeo Drive.
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LRM Audio Reports
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EP4: The Realignment of Luxury Retail & Commercial Real Estate
Luxury retail is entering a new era, one defined by strategic real estate ownership, immersive mega-flagships, private client environments, and a renewed focus on long-term brand equity. In
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Robert Gutierrez Jr.
Blending academic research + frontline experience to understand how organizations shape experiences for employees & clients.
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