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From Red Box to Red Carpet: Cartier’s Mega-Rebuild on Rodeo Drive

Cartier's ambitious new flagship on Rodeo Drive marks a transformative moment in luxury retail, aiming for a billion-dollar impact while elevating Beverly Hills' opulence and expanding its iconic brand presence.

From Red Box to Red Carpet: Cartier’s Mega-Rebuild on Rodeo Drive
(Cartier temporary boutique at 411 N Rodeo Drive. Image: Walter Cicchetti via Adobe Stock)
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Step Inside the Little Red Box… Cartier will begin constructing their new flagship store on Rodeo Drive, the second largest store in the USA. Cartier's project will occupy its existing space at 370 N Rodeo Drive with a temp store opening at 411 N Rodeo Drive, which is left vacant by the Guess brand.

Rendering of new store, front entrance (Beverly Hills Planning)

The City of Beverly Hills Planning Commission previously approved a Development Plan Review submitted by Cartier owners' agent Roy Hasson to allow the owners of Cartier to begin construction of a new three-story commercial building. The development project will demolish the existing two-story structure and create a new three-story commercial construction, including an outdoor terrace area, customer dedicated and valet parking.