This past week, Naples-based menswear house ISAIA formally introduced its heritage of Neapolitan tailoring to Beverly Hills, marking a significant milestone in the brand’s U.S. expansion strategy. The opening represents ISAIA’s first standalone boutique in the United States, with a second location planned for Madison Avenue in New York later in the year and an e-commerce launch to follow.
The Beverly Hills debut signals more than geographic growth—it reflects ISAIA’s intent to establish controlled, brand-led retail environments in markets where craftsmanship, discretion, and personal service remain highly valued. Beverly Hills, with its global clientele and deep appreciation for bespoke luxury, provides a fitting stage for a house rooted in tradition yet defined by modernity.