Louis Vuitton is planning a 100,000-sq-ft "mega-flagship" on Rodeo Drive, set for 2029. The Frank Gehry–designed exterior (a sculptural, white "lotus" façade) and Peter Marino interiors will house full men's, women's, jewelry, and travel collections – plus a café, galleries, and a 100-seat rooftop restaurant.
Louis Vuitton's Beverly Hills Legacy
Louis Vuitton's presence on Rodeo Drive dates back to the early 1980s, marking its commitment to the burgeoning luxury market in Beverly Hills. The Beverly Hills store became a top-performing flagship under the leadership of Ron Michaels during the 1990s through the early 2000s. Michaels' visionary retail leadership and deep understanding of the Southern California luxury clientele were instrumental in securing the maison's current location at 295 North Rodeo Drive—a cornerstone of the brand's West Coast presence.
Over time, the store evolved from a traditional retail outpost into a modern, architectural icon that now includes immersive client experiences, high jewelry salons, and exclusive capsule offerings. The Beverly Hills flagship remains one of Louis Vuitton's most strategic doors globally for sales volume and UHNW engagement.
Visualizing Louis Vuitton’s new Beverly Hills Flagship: A Dual-Entry Experience
LVMH says the new store will deliver a "full Louis Vuitton lifestyle experience," with a permanent exhibition space and branded eateries. In other words, this megastore is as much a brand statement and destination as a high-volume retail experiential store.1
