On September 25th, 2025 the Beverly Hills Planning Commission unanimously approved Louis Vuitton’s highly anticipated mega-flagship.
John Mulliken, SVP for Store Planning at Louis Vuitton Americas, presented the project
LVMH’s real estate strategy in Beverly Hills transcends mere retail; it's a calculated fight to own luxury corridors, redefining brand equity and challenging competitors to rethink their leasing habits.
Louis Vuitton's upcoming Rodeo Drive mega-flagship, a colossal blend of retail, hospitality, and art, aims to redefine luxury shopping by creating a cultural landmark.
