Frank Gehry changed the way luxury brands express identity, capture attention, and build emotional connection—proving that architecture can be a brand’s greatest asset.
On September 25th, 2025 the Beverly Hills Planning Commission unanimously approved Louis Vuitton’s highly anticipated mega-flagship.
John Mulliken, SVP for Store Planning at Louis Vuitton Americas, presented the project
Luxury retail is reeling from staffing crises and leadership upheavals, forcing brands to rethink talent strategies amid rising pay transparency and generational workforce shifts.
LVMH’s real estate strategy in Beverly Hills transcends mere retail; it's a calculated fight to own luxury corridors, redefining brand equity and challenging competitors to rethink their leasing habits.
Louis Vuitton's upcoming Rodeo Drive mega-flagship, a colossal blend of retail, hospitality, and art, aims to redefine luxury shopping by creating a cultural landmark.
Bernard Arnault announced The Landmark store's projected $400M revenue, highlighting thriving recruitment for unique roles, signaling a bright future for luxury retail innovation.
Texas has long been a cornerstone of American luxury retail, with Neiman Marcus setting the foundation. Destinations like Highland Park Village and River Oaks District reflect a market defined by disciplined curation, enduring wealth, and sustained relevance.
